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Имаме новина !
56-ят Международен рекламен фестивал "Cannes Lions 2009" тази година за пръв път ще раздава награди в новата категория... PR!
Според отредения график на церемониите, първите награди в PR сегмента ще бъдат връчени на 22 юни. Като стана дума в публикацията от вчера за изграждането на марката "PR" - мисля, че това включване в годишните награди в Кан, е едно много сериозно и важно постижение. С нововъведената категориите на фестивала стават единадесет на брой. Тук можете да научите повече за тазгодишната надпревара, както и нейните условия. Ето и какво казва първият президенст на журито в категория "PR"- Lord Tim Bell. Аз пък от своя страна ще публикувам ПР категориите, за които може да кандидатствате с реализирани проекти:

A. SECTORS AND SERVICES

A01. Consumer Goods, including FMCG and household products
Food and beverages, clothing, footwear and fashion products, furniture, beauty products and toiletries

A02. Healthcare and Services
Private healthcare & clinics, optical, medical & dental services, OTC drugs, psychiatrists and therapists, plastic surgeons etc., contact lenses, hearing aids, vitamins, alternative therapies & medicines, pharmaceutical companies and providers and manufacturers of healthcare equipment e.g. hospital & dental equipment

A03. Automotive and Transport
Cars, vans, lorries, motorbikes, tyres, auto products and services, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, oil, breakdown & servicing companies, car dealerships

A04. Media, Arts and Entertainment
Newspapers, magazines, publishers, TV and radio stations, networks and programmes.
Theatre, cinema, TV programmes, museums, art galleries, festivals, orchestras, nightclubs, bars etc.

A05. Travel, Tourism & Leisure
Transport, airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards and information, country, city and regional promotion, hotels, resorts, golf & country clubs, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sports and sporting events

A06. Retail and e-commerce, incl. restaurants
Supermarkets, stores, including home shopping, department & specialist stores, online shopping, restaurants, casual dining, fast food, coffee shops

A07. Financial Services including Investor Relations and Corporate Finance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, insurance, pensions & real estate investment, mergers and acquisitions, privatizations, financial services marketing

A08. Technology and Manufacturing
Technology and telecommunications services, internet and service providers, televisions, cameras and all audio-visual equipment computer hardware and software
Aerospace, chemicals, plastics, utilities, e.g. Gas, oil, electricity and power, mining

A09. Charity and not for profit

A10. Corporate Communication
Campaigns to build the image increase the profile or shape the perceptions of a corporate brand, organization of corporation, trade associations, institutes and councils

A11. Public Affairs
Government legislation and regulation, lobbying, local authorities, public bodies etc.

A12. Internal Communications
Business to employee communications

A13. Corporate Responsibility and Environmental Issues

A14. Crisis and Issue Management
Campaigns to plan and/or handle the consequences of a crisis or an issue that may affect a company’s credibility and good reputation.


B. TECHNIQUE

B01. Best Use of the Internet, Digital Media and Social Media

B02. Best Use of Live Events and or Celebrity endorsement

B03. Best Use of Sponsorship

B04. Best Launch or Re-launch

B05. Best PR led integrated campaign e.g. campaigns with 3 or more elements or channels that are predominantly PR driven.

B06. Best International PR campaign: e.g. Campaigns that are implemented in 3 or more countries worldwide.